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"Another common mistake is to use insufficient educational funds. Invest in advertising campaigns, including billboards, posters and placards explaining your deterrents. Otherwise, a knock-off of the deterrent may be convincing enough to pass a casual inspection.  This is what happens when the consumer sees a hologram and assumes that any hologram must be genuine. Could you distinguish a genuine hologram from a fake one on the next CD or DVD that you buy?”
An extract of an article by John Colby and Henry Sang of HP.

“At a time when it may be harder to distinguish between what's authentic and what's fake, many consumers are wondering exactly how prevalent counterfeit merchandise has become. But even more importantly, many wonder how to tell whether something they buy is the real deal.”
An extract from an article that appeared in the South Bend Tribune in April 2008.


Use No To Fakes as part of your educational programme by disseminating information about your genuine products here.

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Did you know that 10% of global medicines are counterfeits?


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Helping Consumers and Brand Owners Beat the Counterfeit Culture

Did you know that 5-7% of world trade is in fake goods?1 This means that the risk of you buying a sub-standard, counterfeit product is relatively high. For some products such as pharmaceuticals these fakes can even endanger your health.

And did you know that child labour, drug-trafficking and even terrorism frequently lie behind organisations operating counterfeit production and trade?

Take a look at the different sectors or visit our pages linking to specific brands at the top to learn more about how you can avoid fakes or report any suspicious items.

And if you are a brand owner, you can learn how you can use this portal to inform your customers to ensure they make a genuine purchase.

 

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Follow these links for more information about counterfeits in specific industries: 

 Automotive
 
Aviation


Collectibles

Consumer Electronics & Software

Food and Beverage

General/Household

Luxury and Fashion Goods
Fashion


Pharmaceutical


Safety Equipment

Sports

  
In the news Minimize
Fake goods fund ‘serious crime’ - Monday, December 15, 2008
Christmas shoppers in the UK are being urged to avoid buying fake goods to prevent profits being used to fund serious organised crime in their local area.
 read more ...

More than $500,000 worth of counterfeit Nike, Christian Dior and Ralph Lauren products seized - Thursday, December 11, 2008
Counterfeit products including Nike, Christian Dior and Ralph Lauren with an estimated retail value of $542,310 was seized here Monday following a seven-month investigation led by U.S. Immigration and Customs Enforcement (ICE).
 read more ...

China names and shames fake drug websites - Wednesday, December 10, 2008
China, beset by food and drug safety scandals, has blacklisted dozens of websites for making false claims about traditional Chinese medicine.
 read more ...

Watch out for fake Nintendo consoles this Christmas - Friday, December 05, 2008
Parents are being warned about fake imported Nintendo games consoles which could be a fire hazard and pose a danger to their children's safety.
 read more ...

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1 Interpol Report – ICPR, 467-477, 1999

 
 
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