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"Another common mistake is to use insufficient educational funds. Invest in advertising campaigns, including billboards, posters and placards explaining your deterrents. Otherwise, a knock-off of the deterrent may be convincing enough to pass a casual inspection.  This is what happens when the consumer sees a hologram and assumes that any hologram must be genuine. Could you distinguish a genuine hologram from a fake one on the next CD or DVD that you buy?”
An extract of an article by John Colby and Henry Sang of HP.

“At a time when it may be harder to distinguish between what's authentic and what's fake, many consumers are wondering exactly how prevalent counterfeit merchandise has become. But even more importantly, many wonder how to tell whether something they buy is the real deal.”
An extract from an article that appeared in the South Bend Tribune in April 2008.


Use No To Fakes as part of your educational programme by disseminating information about your genuine products here.

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Helping Consumers and Brand Owners Beat the Counterfeit Culture

Did you know that 5-7% of world trade is in fake goods?1 This means that the risk of you buying a sub-standard, counterfeit product is relatively high. For some products such as pharmaceuticals these fakes can even endanger your health.

And did you know that child labour, human-trafficking and even terrorism frequently lie behind organisations operating counterfeit production and trade?

Take a look at the different sectors or visit our pages linking to specific brands at the top to learn more about how you can avoid fakes or report any suspicious items.

And if you are a brand owner, you can learn how you can use this portal to inform your customers to ensure they make a genuine purchase.

You can also follow No to Fakes on Twitter and keep abreast of the latest counterfeiting news, or let us know your thoughts on the counterfeit industry.

BREAKING NEWS Minimize
Internet piracy crackdown by US studios - Monday, March 01, 2010

Downloading films, music or games could lead to prison, if UK signs up to proposed treaty.

 read more ...

Italian fashion industry plagued by fakes - Saturday, February 27, 2010
However, the industry’s turnover dropped by 15 percent last year. Fake products are being blamed for some of the downturn...
 read more ...

Poor content access blamed for piracy - Friday, February 26, 2010
Better online access to movies and music will help address the piracy problem according to internet service providers, Internode and iiNet.
 read more ...

  

Follow these links for more information about counterfeits in specific industries: 

 



 

RECENT COUNTERFEITING NEWS Minimize
Bogus Nike shoes, fake Gucci bags found during drugs sting - Friday, February 26, 2010
About $25,000 worth of bogus Nike shoes, fake Gucci bags and other counterfeit items were found this week during a drug-trafficking investigation in Palm Bay.
 
 read more ...

Cops bust ring of counterfeit handbag dealers - Thursday, February 25, 2010
NYPD cops on Wednesday busted a ring of counterfeit handbag dealers who made millions, lived in fancy homes, drove flashy cars - and were all scamming the welfare system, police said.
 read more ...

Federal agents seize $200,000 in counterfeit gear - Tuesday, February 16, 2010
Federal agents seized more than 4,000 pieces of unlicensed merchandise ranging from jerseys to caps to decals during NBA All-Star Weekend.
 read more ...

Europeans spend billions on fake medicines: survey - Tuesday, February 16, 2010
Western Europeans spend an estimated 10.5 billion euros ($14.3 billion) a year on illicitly sourced medicines, many of them counterfeit, according to a Pfizer-sponsored survey published on Tuesday.

 

 
 read more ...

Italy seizes tonnes of counterfeit designer goods - Sunday, February 14, 2010

After a series of counterfeit scams in recent years, Italian Police make a major seizure of designer knockoffs in a massive haul.
 read more ...

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1 Interpol Report – ICPR, 467-477, 1999

 
 
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